Website Navigation

June 27, 2017

Keep Your Website's Navigation User Friendly

When building a website, keep your navigation user friendly with these three easy guidelines:

Keep it Unique, but Simple
Before you begin designing the website’s layout, decide who will be visiting the website and what their purpose is. Knowing this will help you with naming your navigation tabs, such as register, products, services, pricing, and contact us. These page names should be unique to your business industry and what you have to offer, but simple enough engage visitors who view your website. Also, remember to keep your navigation bar at the top of the page (on every page), where it’s easy to locate.

Keep Your Tabs to a Minimum
Although having a one-page scrolling website with minimal tabs makes the navigation (and its maintenance) a lot less complicated, some businesses require supplementary pages or links. Therefore, incorporating secondary tabs into your site is an effective way to organize additional information and options, without overcrowding your navigation bar. However, remember that your navigation bar’s sole purpose is to help prioritize information, not to give you permission to add as many pages as you want.

Keep Your Audience on the Right Page
To help the user seamlessly switch to different pages on your website, apply an identification marker to the navigation bar. For example, when the viewer is on the home page, and they click on the “products” link (or any other link), have the selected link stay bolded until the user switches to a new page. You can also change the color or the background of the page to indicate a new location, but remember to incorporate some type of identification marker for clarity.